| In 1991 with over 30 years experience
in electronic travel distribution, Jerry Bynum began Travel Information
Management Services, Inc (TIMS). Jerry developed the first-ever, specialized,
revenue management tool that would provide hotel managers with a way
to speed up the time-consuming research and analysis of rates from their
competitors. This tool was designed to help revenue managers who were
trying to yield their rates in various electronic channels using labor-intensive
methods such as call-arounds. The result was an easy-to-read Report
that analyzed future rate and availability information for hotels and
their competitors using data collected directly from each hotel company's
Central Reservation Systems (CRS) via Seamless connectivity from the
Global Distribution Systems (GDS). The TIMS Competitive Rate Analysis
Report, or TIMS Report, gave hotel managers the information they needed
to make better pricing and yield management decisions.
In 1992, Denise was brought on the
TIMS team to streamline operations and create Customer Service practices.
In 1997, TIMS was the first to secure "seamless" GDS data
for the TIMS Reports thereby embracing the latest hotel rate distribution
technology. Seamless supplied the most accurate and timely rate information
possible making the TIMS Report the most accurate rate Report available.
In 2001, TIMS expanded the Reports by adding three additional rate categories
and three graphs to the base Report. These additions, AAA, Senior citizen
and Government rates, were analyzed separately to create the most complete
and comprehensive rate Report available.
In 2002, TIMS began seeking a solution
to the increasing challenge of coordinating future rates and availability
through the diverse, unlinked and ever changing, Internet Travel distribution
channels. By early October 2002, they announced Internet rates would
be analyzed in a new supplement to the TIMS Report called the iTIMS
Report. Now in one, easy-to-read Report, Internet rates from both travel
websites and hotel websites will be compared to each other and to Seamless
Rates distributed via GDS. In addition to the Report, subscribers will
have access to iTIMS
Online which is an exclusively "live" shopping service giving
hoteliers the ability to shop their hotel and their competitors 24 hours
a day for 7 days a week.
All TIMS team members are trained
in-house on our unique process, which includes strict control procedures.
We take the time to review and ensure that each Report is complete even
when Central Reservation links did not connect at the time the data
was retrieved. The TIMS time-tested and unique procedures allow our
subscribers to trust the accuracy of the TIMS Report week after week.
We also provide expert advice and assistance whenever hotel managers
call for help or have questions about their Report.
Together for over eleven years,
TIMS has been helping hoteliers around the globe improve their rate
positioning for increased yields by giving them a competitive edge in
their revenue management practices. TIMS has a reputation for being
accurate and complete every time and has grown into the expert consultants
they are today by guaranteeing quality and value. We specialize in one
signature product and service and are dedicated to providing the most
comprehensive Reporting service at the best price! |
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